Key Data Methodology:
Adjusted Paid & Owner Occupancy: The percentage of nights occupied by guests and owners out of the Total Nights minus hold night in the period. = (Nights Sold + Owner Nights) / (Total Nights - Hold Nights) Adjusted Paid Occupancy: The percentage of nights booked for guests (Nights Sold), out of the number of Total Nights available to book for guests (Nights Available). By comparison, Occupancy Rate, the traditional hospitality KPI, calculates the percentage of Nights Sold out of the Total Nights in the period, without considering the Unavailable Nights. Because owner reservations and hold nights take up some of the nights typically, Available Occupancy is helpful to how well you’ve filled up the properties from the nights that were available for you to fill with guests. = Nights Sold / Nights Available Adjusted RevPAR: (or Revenue Per Available “Room” with hotels) A critical KPI for measuring revenue performance, RevPAR takes into account both the average rate at which you booked the property (ADR) and the number of nights it was booked (Occupancy). This provides a better indicator of overall performance when compared to looking at the ADR or the Occupancy alone. = Occupancy x ADR (or) Total Unit Revenue / Nights Available in a given period ADR: The average Unit Revenue paid by guests for all the Nights Sold in a given period. ADR along with the property's Occupancy are the foundations for the property's financial performance. = Total Unit Revenue / Nights Sold Revenue: Key Data's Unit Revenue (Nightly) KPI represents rent revenue from Guest Nights. This does not include taxes or Other Revenue (Nightly). Key Data Calculation: Unit Revenue (Nightly) = Total Revenue (Nightly) – Other Revenue (Nightly) - Taxes * Nightly Revenue KPIs divide the revenue evenly across the length of stay. For example, $500 of revenue from a 5-day stay would attribute $100 to each day of stay. Avg. Length of Stay: The average length of guest stay for a given period. Remember reservations are attributed to a period if the Guest Check-In occurs during the period. For example, a reservation from 2/15 - 3/15 will not be counted when pulling ALOS for March. For guest stays with check-ins during the given period = Total Nights Sold / # Guest Check-Ins Avg. Total Stay Value: The average amount of Total Revenue paid by guests for their entire stay during a period, calculated based on stays with check-ins during the given period. For guest stays with check-ins during the given period = Total Recognized Revenue / # of Guest Check-Ins Avg. Booking Window: The booking window is the number of days between when the reservation is made by the guest and the check-in date. The average booking window is calculated as the average number of days the property is booked in advance of arrival for the selected period. = (Arrival Date – Booked Date) / Guest Check-Ins |