Meet the Board

Marketing the Pocono Mountains over the past 25 years has been a wonderful ride, and I've enjoyed every minute of it! Developing successful marketing campaigns aimed at two of the country’s largest and top DMAs, New York and Philadelphia, has made me stay on top of my game by constantly learning and evolving to stay current and relevant. Launching our own television network five years ago and seeing it grow to be in over five million households, on streaming platforms and more, has been a great experience and has really allowed our team to look at campaigning more effectively. We have moved all marketing, creative, and production in house at the PMVB. In order to ensure our budgets and marketing resources produce the best ROI, we’ve learned to adapt quickly, understand and utilize accurate analytical data when planning strategies, develop strong partnerships, craft fun and engaging creative, to not be afraid to make a mistake, and to learn from those mistakes. These are all key factors to having successful campaigns. I love family, being a husband, dad and playing in the outdoors as much as possible. I like to keep things simple and to the point as you get more done that way. I’m pretty laid back and try to look at everything with as much optimism as possible!

#PoconoProud

Executive Vice President/CMO at PMVB