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Winning the Argument. Losing the Audience.

July 27, 2026 6:30 AM | Rebecca Gallagher (Administrator)


Good morning!

Last week I was following a conversation in one of the Pocono-area WhatsApp groups that started innocently enough.  An owner had received a violation notice and was understandably frustrated. He felt like he was genuinely trying to get his property into compliance. He reached out to someone at the township office, who initially seemed willing to help... but somewhere along the way, the conversation changed.  The tone got sharper.  He became more frustrated with his situation.  He lost the room.

Then the discussion moved into the WhatsApp group.

At first, people were sympathetic. Many of us have been there. Regulations can be confusing. Enforcement can feel inconsistent. It's easy to understand why someone would want to vent.

But then something happened.  People responded to his questions, and the conversation kept going.  And going.  And going.  At some point, it became clear that no new information was being added. The same points were being made over and over, just with more emotion and defensiveness attached. You could almost feel the room changing. The sympathy that existed at the beginning slowly disappeared. People stopped engaging. A few tried to redirect the conversation. Eventually... he totally lost the room.. again!

It made me wonder...  Have you ever been that person?  I know I have.

Maybe not on WhatsApp, but with a guest who kept asking for more after we'd already said yes three times.  Or a cleaner.  Or a township official.  Or even a neighbor.

Sometimes frustration takes over and we stop asking ourselves one very important question:

"Am I still being heard?"

Because once people stop listening, it almost doesn't matter how right you are.

Here are a few warning signs that you're heading down that road:

  • You're repeating the same point in different words.
  • The other person has stopped asking questions.
  • Replies get shorter... or stop altogether.
  • You're trying to "win" instead of solve the problem.
  • Your emotions are increasing while your influence is decreasing.

When you notice those signs, try something that feels completely unnatural:

Stop.

Take a breath.  Ask a question instead.  Or simply say, "I think we've both shared our perspectives. Thanks for hearing me out."  Leaving a conversation well often does more for your credibility than squeezing in one last argument ever will.

This isn't just true with guests.  It's true with neighbors.  It's true with township staff.  It's true with elected officials.  And it's especially true when speaking at public meetings.

One of the biggest mistakes I see people make in advocacy isn't having bad facts...  It's saying good things in a way that makes people stop listening.

That's exactly why one of the sessions at our STR Advocacy Summit on September 17 is focused on communication—how to speak so people actually hear you, how to make your point without losing your audience, and how to become the kind of advocate officials remember for the right reasons.

Because advocacy isn't about speaking longer.  It's about speaking better.

Have a great week,

Rebecca

P.S. If you've ever walked away from a conversation thinking, "I should've handled that differently," you're not alone. We've all been there. The good news is communication is a skill—and like any skill, it can be learned. That's exactly what we're going to practice together at the Summit.

P.P.S. One last thought... if the Poconos VRO has ever gotten on your bad side—if we've said something, missed something, or handled something poorly—I genuinely want to know. We won't always get everything right, but we'll always try to listen and do better.  That's kind of the whole point of this week's musing, right?!  Just hit Reply.  



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